We’ve just released some exciting new additions to the charting support for subscription lists. First and foremost, you are now able to select the date range that you want to see data for. In the previous release, you were restricted to the past week, month, 6 months, and year. In addition, you now have the choice between three charting views for a specific subscription campaign.
The summary view provides a great summary of how your subscription list has been performing over time.
As you can see, the summary view consists of three charts, and some additional statistics. The first chart is a trend of people who have subscribed to the list. The little black dots on the line indicate that one or more broadcast (or alert) messages were sent on that day. If you roll the mouse over one of the dots, you’ll see a description of that message.
This is great for seeing the impact a particular message may have had on your subscription list. Below that chart is one showing the total opt-ins, confirmed opt-ins (people who responded positively to the confirmation message), and opt-outs to your subscription list for day or month in the time frame you specified. This new line graph replaces the bar graph that represented the same data in the previous release of TextMe. This chart allows you to see any combination of the three metrics. Simply check the box next to the metric you would like to see, and the chart will reflect that change immediately. An interesting thing to point out is that the chart will adjust the X and Y axis to best fit the data it is currently displaying. For example, here is the opt-in/opt-out graph configured to show only opt-outs:
The pie chart on the summary view shows a breakdown of how subscribers were added to your subscription list. Each slice of the pie represents the keyword used to join the subscription list, and the number of subscribers who were added via that keyword. If you have another campaign, setup to add people to this subscription list, like a vote campaign or a sweepstakes campaign, this chart will show you exactly how many people were added to your list via that other campaign. One thing to point out is that this pie chart represents the breakdown of the subscription list at the end of the time frame specified. In the image of the summary view above, the pie chart represents the keyword breakdown of the list on May 1, 2009. This allows you to see the breakdown of your subscription list at any point in its life.
In addition to the charts, the summary view also lists the total number of subscribers, total opt-ins, total confirmed opt-ins, and total opt-outs for the list at the end of the time frame specified.
The growth view provides a chart showing two lines that represent the cumulative opt-ins and opt-outs over time for your list. This is useful for seeing exactly how many people have subscribed, and unsubscribed to your list over some point in time.
The third and final view, the retention view, shows you how many people subscribed to your list on a given day, and how many of those people remain on your subscription list today.
In the example above there are two lines. The light green line represents the number of people who subscribed to your list on that particular day. Of those people, the dark green line represents how many people are still subscribed to your list today. This view can be helpful in determining how many people stayed subscribed to your list after some promotion that was run over a time frame.
We really hope that the ability to visualize this data will make it easier to understand, and faster to process. We have been making some major changes in the past few months to support the presentation of even more statistics for your campaigns. We realize that in marking, statistics are key. So, stay tuned for even more features allowing you to see exactly how your campaigns are working!
