If you are new to mobile marketing, and text messaging in particular, here you will find the foundation needed to get started on the right path.  Select from the right side navigation menu to view:

• Costs to Consumers: Answers the question, “Will my customers be charged to receive messages from me?”
• Inbound Versus Outbound Messages: Explains the distinction between messages sent by you versus those sent by your customers
• Keywords: What are they and what role do they play in mobile marketing
• Messaging Types: Mobile marketing means more than text, here find out what else it includes.
• Mobile Ecosystem: Explains the chain of players involved in ensuring  your message is delivered to your customers.
• Mobile Marketing Strategy: Points you to an effective process that ensures your objectives are mapped to the mobile channel appropriately.
• Mobile Optimized Websites: Explains Interactive Mediums’ capabilities helping its clients address this important aspect of the mobile customer experience.
• Shared and Dedicated Shortcodes: Understand the distinction between the short form phone numbers that your customers will use to communicate with you via mobile.
• Smartphone Applications: Explains Interactive Mediums’ capabilities helping its clients address this important aspect of the mobile customer experience.
• Supported Program Types: Explains the types of mobile interactions supported by TextMe.
• Third Party Resources: Important industry groups which publish best practices and guidelines that should be reviewed by all mobile marketers.
• Vanity and Random Shortcodes: A vanity shortcode is a short form phone number which when translated can map to your brand or marketing objective.